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Optiware2 combines proprietary search algorithms with a state-of-the-art retrieval interface that allows users to enrich CD-ROM content with multimedia and links to information on the Web. This implementation allows direct linkage to the Web, a wide range of diacritical character rendering coupled with browser-based Unicode support. Combined CD/Web search results enable online ordering and the latest online content to be made available to CD-ROM users. Optiware2 lets users search both local and remote databases.
What is Optiware2?
Full range of information delivery solutions with links to eCommerce transactions
CD-ROM
Hybrid CD-ROM / Web
DVD-ROM
Internet
Create databases once, deliver on multiple media
Enrich content with multimedia & extended content via external links
Intelligent linking to transaction systems for ordering & fulfillment
Integrate searches of local and remote data stores
How does it work?
Component software technology
High-performance Optiware search engine
Integrated web browser for seamless integration of local & remote content
XML output for style sheet formatting and data interchange
Why is it important?
Generate additional revenue for content owners and database publishers
Enable transactions to supplement subscription revenues
Provide competitive value-added features to retain and improve sales
Retains high availability, dependability and high performance by relying on local data and indexes to locate the desired article
Enables marketing programs to add revenue by passing sales to distribution partners
Middleman opportunities: aggregate orders & pass to multiple distributors
Provide access to electronic document fulfillment & "print on demand" services
Transitional strategies for CD-ROM publishers:
Market is still supporting relatively high subscription prices for CD-ROMs while web-only subscriptions are generally priced lower
Hybrid approach helps keep subscription revenues high while enabling web features to attract and retain customers
Hybrid approach enables transitional strategies to help maintain existing CD revenue base while moving to pure internet products
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